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Writer's pictureRose Equipment

Rose Equipment: Over 50 Years of Personalized Service in Lincoln, Nebraska

Updated: Nov 27

In the heart of Lincoln, Nebraska, Rose Equipment has been a trusted name for more than half a century, serving the asphalt and municipal equipment needs of local contractors, municipalities, and industries. As a locally owned and operated business, Rose Equipment has built its reputation on one key principle: putting the customer first.


Street Sweepers, Crack Sealing, Hydro Excavation

A Legacy of Personalized Service

What sets Rose Equipment apart from the large national chains is the level of personalized service they provide. For over 50 years, we’ve made it our mission to know customers by name and understand the specific demands of each project. Whether you're in the market for asphalt paving machinery, rollers, tar kettles, street sweepers, sewer jetters, hydro vacuum equipment, sewer cameras or any other types of equipment, you won’t just be a number at Rose Equipment—you’ll be a valued partner.

This personalized approach is possible because Rose Equipment is deeply rooted in the local community. Their experienced team, many of whom have been with the company for years, knows the unique challenges of working in the Nebraska landscape and surrounding regions. Unlike big-box dealers who might offer cookie-cutter solutions, Rose Equipment customizes their offerings based on each client’s needs.



Asphalt  Paving, tractor, sewer jetting, utility locating, sew inspection

The Right Equipment for the Right Job

Rose Equipment prides itself on a well-chosen selection of high-quality machinery, specializing in equipment for asphalt work and municipal operations. They know that no two jobs are alike, and that's why their team goes the extra mile to ensure their clients are matched with the right tools for the task. Whether you’re paving a road, managing municipal projects, or maintaining streets, Rose Equipment offers a range of reliable solutions to get the job done efficiently.

From heavy-duty pavers and large street sweepers down to small sewer cameras or tools, Rose Equipment’s has what you need for your job. Their in-depth knowledge of the brands and machines they carry ensures that customers receive expert advice, tailored recommendations, and the peace of mind that comes with having the right equipment on the job site.



Rose Equipment Team

Expertise You Can Count On

The key to Rose Equipment’s success is their team of knowledgeable professionals. They don’t just sell equipment; they understand it. Whether you need assistance with choosing the right machine or expert advice on maintenance, Rose Equipment’s staff is ready to guide you every step of the way. Their commitment to ongoing customer support is one of the reasons why many clients return time and time again, trusting Rose Equipment as a long-term partner for their equipment needs.

While national chains may offer a wider footprint, they often lack the local knowledge and personal touch that makes a real difference in day-to-day operations. At Rose Equipment, you’re not just purchasing a piece of machinery—you’re entering a relationship where your success is their priority.



Rose Security Team

Built on Community, Trusted by Professionals

Rose Equipment’s longstanding presence in Nebraska is a testament to their dedication to the community. Locally owned and operated, they understand the importance of building relationships and investing in the people and businesses around them. That’s why, for over 50 years, they’ve not only delivered high-quality equipment but also built lasting partnerships with their customers.

Whether you're a municipality seeking dependable machinery or a contractor working on a critical asphalt project, Rose Equipment is committed to finding the right solution for you. When you walk through their doors, you’ll experience the difference that comes from working with a local business that values personal service, quality, and expertise.

In a world dominated by impersonal, national chains, Rose Equipment stands as a beacon of personalized service and local commitment. With over 50 years of experience in asphalt and municipal equipment, they offer the unique combination of expertise, customer care, and quality that only a locally owned business can provide. When it comes to getting the right equipment for the job, Rose Equipment in Lincoln, Nebraska, is the name you can trust.

Stop by today, and discover what it means to work with a team that truly knows your name and understands your needs.


We believe in local and serve local.


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